CREATIVE INSIGHT
The truth is, the ‘everyday’ is busy.
It’s messy and cluttered, full of jam-packed schedules and life occurrences – the good, the bad and everything in between. But in our ways, we’ve learned to escape the daily chaos. We gravitate towards what keeps us happy, tapping into the true soundtrack of our lives. Melodies that calm our minds, resonating with our souls. Gentle escapes that let us dance to our own beats. And at DAMAC Hills 2, these moments of escape set the tune for forever stories.
Feel the rhythm of life.
From the greenery and community experiences to family moments and more,
this is what life sounds like at DAMAC HILLS 2.
Sounds of nature Sounds of living better Sounds of happiness
TEASER PHASE
Designed to create a buzz around the city, the first leg of the campaign features visuals that tap into the phenomena that is the sound of nature and how it speaks to the soul.
TEASER STUNT
We place our visuals in unexpected Insta-friendly locations around the city, generating curiosity about the campaign and garnering interest on social platforms.
CAMPAIGN REVEAL
By tickling the curiosity of our audience, we now launch our campaign, breathing life into our teaser phase and showcasing the community where #NaturesSoundtrack comes to life in the everyday.
TACTICAL ADS
