About
Results-oriented and accomplished strategist, graphic designer, and art director with 17+ years of experience in developing creative strategies that drive growth in brand value and customer loyalty for consumer goods, e-commerce, and real estate industries. Proficient in Adobe Illustrator, Photoshop, InDesign, and other industry-standard software and platforms.
Proven track record of leading organizations to success through innovative ideas, compelling campaigns, and effective use of digital and social media platforms. Known for seamlessly integrating all facets of creative, marketing, and digital functions to ensure fresh ideas, the highest standards, and strong corporate branding.
Expert in the property market of the UAE. led teams of designers to execute several successful integrated campaigns through print, outdoor, digital, and social media, resulting in a 20% increase in brand awareness and a 15% increase in customer loyalty.
Strong thought leadership in creative designs for branding, advertising, marketing, and business development. Immaculate work habits, with excellent content development, attention to detail, deadline orientation, creativity, research skills, and customer service. Flexible and resourceful in managing to change operational goals and demands.
Proven track record of leading organizations to success through innovative ideas, compelling campaigns, and effective use of digital and social media platforms. Known for seamlessly integrating all facets of creative, marketing, and digital functions to ensure fresh ideas, the highest standards, and strong corporate branding.
Expert in the property market of the UAE. led teams of designers to execute several successful integrated campaigns through print, outdoor, digital, and social media, resulting in a 20% increase in brand awareness and a 15% increase in customer loyalty.
Strong thought leadership in creative designs for branding, advertising, marketing, and business development. Immaculate work habits, with excellent content development, attention to detail, deadline orientation, creativity, research skills, and customer service. Flexible and resourceful in managing to change operational goals and demands.
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Work Experience
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Creative Manager @ DAMAC Properties | Jul 2016 - Present
ACCOMPLISHMENTS:
Hand-selected to manage Campaign & Branding for Damac properties through
compelling advertisement campaigns based on market dynamics and business
objectives.
Superintended, motivated, and empowered a team of 7 creative designers to
deliver best-in-class campaigns and branding creatives for each new project launch.
Integrating strategic planning and strong realty domain expertise with creative
vision while designing advertising, marketing, corporate communication, and media
management strategies to secure a competitive edge in challenging rea
estate sector.
Contributed to augmenting the company’s sales by more than 50% against
the previous year.
Made pioneering efforts in developing creative advertising campaigns for new
projects in the current year, resulting in attracting unprecedented sales of
over 1,700 units in one day.
K E Y R E S P O N S I B I L I T I E S :
Conceptualizing, organizing, and executing numerous advertising mediums, including
print, digital, and launch events.
Producing powerful digital marketing events and campaigns that are attractive,
informative, and inspiring for any audience and key to making any project successful.
Devising and implementing captivating marketing creatives focusing on B2B
customers to coordinate all branding activities and establish a strong market presence.
Creating graphic designs for advertising and marketing in the most effective manner
to promote smart customer acquisition strategies for different types of projects and
anchor commercial success by utilizing using adobe creative
(photoshop-InDesign-illustrator).
Building the Damac brand through smarter ideas and creative excellence in addition
to optimize campaigns by working collaboratively with colleagues.
Working in a team environment, keeping the big picture in view while respecting the
detail, safeguarding ideas are thoughtfully executing multiple projects in liaison with
the marketing vice president on priorities.
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Skills
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Adobe Photoshop - Adobe Illustrator - Adobe Indesign - Adobe After Effects - Adobe final cut - Keynote
Art Direction - Branding - Creative Design - Conceptualisation - Team Management - Communication
Art Direction - Branding - Creative Design - Conceptualisation - Team Management - Communication
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Honours & awards
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Cannes lions 2015
Design - Visual Language & Graphics - Printed Books - Shortlist
Design - Visual Language & Graphics - Printed Books - Shortlist
Clio Awards, 2015
Design Direct Marketing - Silver
Design Direct Marketing - Silver
Cresta Awards, 2015
Design (Publication Design) Bronze
Design (Publication Design) Bronze
Cristal Festival, 2015
Design Illustration - Cristal Gold
Design Illustration - Cristal Gold
The Loeries Awards, 2015
Communication Design Direct & Promotional Mail Type A - Gold
Communication Design Direct & Promotional Mail Type A - Gold
Clients
